MVNO – Revolution of the mobile market

MVNO – the abbreviation of mobile virtual network operators is reliably a new type of service provider that uses infrastructure for other existing service providers to provide competitive services on the mobile market. The operator has no spectrum allocation or license that comes from fixed cellular network operators. MVNO provides an element of the physical infrastructure required for mobile activity, instead of using only the host network and will be displayed as an independent rightholder rather than another network. MVNO hires the wireless capacity of existing mobile operators and creates their own brand names other than their service providers. Usually it offers subscription based voice and data services, and customers do not deal with the wireless service provider, but underline the brand.

In addition to these basic fees, the amount of MVNO can vary greatly in itself. At the end of the spectrum you want to control as much as possible. Therefore you can control your own mobile switch; independent pricing structure and their own mobile phone offerings. The other end of the scale is simply another brand and a separate customer service feature, all other features provided by the Host Operator. Whatever the definition of differences, the most important thing is for customers to have the idea that everything is provided by MVNO. Therefore, MVNO requires a distinctive brand, so the customer feels like using a completely separate network. For this, some handsets, separate customer service functions, and billing platforms are required. The model is different from reseller models, since traders are massively buying minutes and not much more than the services provided by the network operator.

To operate a mobile network, a company must be enabled to use the radio spectrum. Because the spectrum is scarce, this means that only a few companies are licensed. Large investments needed to build a mobile phone network will limit the number of MNO (cellular network operator) that the market can place. In addition, consumer inertia will be cumbersome in switching costs, network effects and brand effects. This is especially true right now that the mobile phone market share has reached the level of saturation.

Sps or any other type of company offering limited services can help compete, at least in certain dimensions like price. Although these companies do not have the independence of the hosts for pricing policies, they can not repeat the full range of services offered by MNO or they can not develop new innovative services, their competitiveness with MNOs is limited. In this respect, MVNO is different as it allows companies to access a service portfolio that consumers can distinguish from services provided by MNO without the allocation of additional radio spectrum.

Mobile telephony is an oligopolistic market where the number of competitors was initially limited to licenses granted by sector regulators. Mobile virtual network operators allow you to overcome the entry barriers caused by the scarcity of the radioelectric spectrum and to achieve free entry balance. In addition, the mobile phone industry is one of the few in which more than one company can provide access to the bottle in the bottle to use the radio spectrum. Incumbents may continue to foreclose the market. However, competition between them may lead the incumbents to voluntarily allow access to their networks.

MVNO Corporate Mobility Solution Providers [] redefine business methods and may have become more and more major brand adapters for banking or FMCGs to provide better and more convenient customer service at marginal cost. In addition, MVNO solutions are attractive and strategically reliable. In the near future, mobile virtual network operators will have far more leadership in wireless service growth than fixed-line service providers.

Source by sbobet

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