Crisis communications are often ignored by businesses as long as – suddenly – mass media threats emerged in the media, causing damage to business baselines, staffing and brand recognition.
Disasters have occurred at all levels. The British Petroleum (BP) multinational corporation suffered legal, financial and public-sector damage when an oil tanker exploded and continued to burn in the Gulf of Mexico for 87 days on the coasts of Louisiana and Alabama in 2010. The Ebola outbreak The Texas Health Presbyterian Hospital in Dallas, which spreads from a poorly diagnosed patient, Duncan, to healthcare workers who handle it, is an example of a regional organization whose national intelligence crisis has taken a few weeks in the media. These scenarios are the reason why it is critical that the communication plan of the crisis should work firmly.
The media has a tremendous experience for many – including those whose leaders are present in the body. Corporate and organizational leaders, as well as individual brands, may feel negative to the downsides of sales and loss of profit.
To avoid this, create a crisis management plan. This ensures that all press questions reach the appropriate media spokesperson of the company or organization. This company representative has been involved in crisis communication training and knows exactly what the media should say after contact.
Here are the first three mistakes of companies and organizations when crisis communication skills are indispensable:
Unprepared, thinking "It will not happen to us"
caused by explosions or fires – share prices due to its dramatic decline, it may affect a number of issues for employees who are exposed to Internet pornography at work, white-collar embezzlement or secret affairs. Any information circulating in the media may explode at any time, so it is imperative to use a strategy in advance.
Companies deny that they do not have "what if they are firmly in their place." The unprepared company's spokesmen talk to the media and imprecise things to the press, causing immediate confusion. Or worse – companies and organizations who have problems with the audience that do not comment – the media is finally drying, saying nothing is doing the media Media is so bad news like cocaine is addictive They will dig until they get their stories from other sources. The failure of the communication strategy of the crisis may lead to a reduction in brand reputation and popularity in media events. The worst spokeswoman for the crisis is usually not the CEO except if this person has a crisis communication training he went on and tap There is a table in the media conversation. Lawyers should not write media outlets. The spokesperson for the media in question must have media training and know how to give a definite and proper answer to media questions with confidence and credibility. Using only the correct words is only a part of it credible. The media spokesman also represents the image of the company and needs professional and excellent public speaking, so corporate statements are credible and affect the public's perception of what they believe. hearing.
Employees Do Not Communicate During Crisis Management
Properly handling employees involves informing them when significant corporate or organizational changes affect them. In some cases, employees may be in the line of work and compensation even during the public crisis.
It is critical for media and staff to prepare the right message before the rumors come into operation. When it comes to corporate crises today, employees are spreading their version within a few minutes as an outside fire risk. Longer business stakeholders expect to communicate fairly with employees, the bigger the news is. This can lead to the media informing the media who regularly use social media networks, such as Twitter, Facebook and LinkedIn, to use story-related information. This can be avoided by providing employees with a concise, accurate e-mail informing the employees of the company about the situation (and how this can affect them) prior to the dissemination of public service media.
Be pragmatic about the impacts of negative public relations and media interaction with the crisis communication plan. Crisis communication is like fire insurance. We hope you never have to use it, but you are sure you will be happy if you need it. To set up and implement a communication plan for a business or organized crisis, please see: firstname.lastname@example.org .
Source by sbobet