Supervising the non-verbal communication of the organization

Generally speaking, verbal communication accounts for only 7% of all messages during the conversation. This means that 93% of the conversation's meaning is outside the words we use. These non verbal aspects of communication include gestures, posture, intonation, and facial expressions. It turns out that the specific language is the least important factor in our understanding and understanding of the other person.

Similar to the phenomenon in the body. We believe that the official words that come in the form of official documents to employees are equivalent to organizations' oral communication: values ​​and mission statements, strategies, policies, newsletters, websites, announcements, press releases and other communication tools. Other internal communication comes from every other employee. Like the conversation, the vast majority of meaning and understanding is generated by "non-verbal" communication.

The following examples are "non-verbal" communication in organizations that are louder than words:


Employees evaluate which policy matters and which guidance is only implemented. Processes and procedures are generally followed whenever necessary.

"Everyone should contact IT Support to resolve computer problems"

(unless you know who is calling to avoid waiting)

] Rewards

Rewards in all their forms tell the employees how to succeed. Traditional incentive programs indicate expectations, but may conflict with given values, or even motivate behavior as you wish. Additionally, who gets support and what kind of praise brings you can send huge messages as expected.

[Biztonsági először!]

(Here's your efficiency bonus.)


really give value and priority. The decisions that are spent on allocating funds and their own time are testing what they believe in success.

"Strategic initiatives are important"

(until we have to cut off something from the budget)

Leadership's behavior is more attentive to management's behavior to see if it meets officially reported. The most influential person in this regard is the employee's own boss. Attitudes and behavior patterns attested by public authorities tell us what to expect.

"Valuate Employee Ideas" (but not the terrible thing you've just shared).

Employees rely on "non-verbal" communication to understand the expectations and to take appropriate measures in the face of insecurity. When introducing changes to news, many employees take the view, "I guess if I see it." It's not enough to hear or read it. It is extremely important to monitor the organization's "non-verbal" communication to ensure that operations and behaviors are consistent with their official change message.

Source by sbobet

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