Many people are intimidated by radio interviews, either live or pre-recorded, and often frustrate the great promotion and brand-building opportunities in less effective interviews.
Did you know that there are more than 1,500 radio talk shows in the United States?
In addition, radio is the only device that has shown increased use since the introduction of the Internet.
Radio is a very powerful way to communicate with a large number of people instantly and intimately.
So, it's more and more important to do the best for radio interviews to optimally take advantage of the opportunity.
After working on the radio for over 16 years, here are my 10 tips to get the most out of radio interviews.
There's only one chance you'll be able to adapt to live radio. Always make it. This includes strong and accurate messages that you want to transmit to the audience and the purpose of the interview.
2nd Stay in the message.
Most radio interviews in less than four minutes. Always keep the message and do not go to the questions. Journalists are trained to get information from you, not necessarily about the topic discussed in the interview. Keep it focused.
3rd Metaphors and Examples.
Radio is a very intuitive tool. It's difficult to store, and students rarely get a chance to listen again. Make your message memorable and tangible with stories, metaphors and examples. Keep in mind that radio reflects your audience's personality.
4th Use voice tags.
Radio is often used as background noise. This is also the imagination. Cut the mess with words that look at the viewer's mind.
5th Be available.
Always be available for radio interviews. Immediate efficiency is a powerful medium. Make it available for entering a better quality studio than on a telephone or voice calls. The lack of interview opportunity means that the station will find someone else's interview, possibly a competitive company in the same area, offering the exposure.
6th Warm up your voice.
It always takes time to warm up your voice to hear louder, intelligent and authentic sound. This gives you more confidence. Be clear in your pronunciation, unlike printed news, students can not hear again if the words are missing.
Use the name of the questionnaire to be more personal. This is another way to get in touch with the media queue that asks you and your audience.
8th Do not wait to ask.
Many first timers miss their messages because they are waiting to be questioned. Always try to take control and take advantage of all the options to get the message. Be adaptable, but remember the goals and messages.
ninth External noise.
For radio interviews, make sure the background is so quiet. While the sirens are urging, the background noise may interfere with the main message. Keep in mind that your message will be competitive with the background noise in your office or car so you try to minimize background noise as much as possible.
10th Call to action.
Most people will remember to open and close a radio interview. Always make a strong closing with a call to action, something that students have to do. The statement of action taken at the end of the interview offers an opportunity for students to participate in the company and to further develop contact.
Source by sbobet