– John Traver, co-founder and CTO, Frame.io
Frequently Asked Questions: "Success is just a never-ending process to make it better and better today," how to determine the role of product manager in today's app- "In most of the start-ups, the CEO or CTO is likely to play a role in product manager, even in well-established organizations where the manager is Marketing or Design or Development, because he seems to wear all the hats. In fact, some people also claim that management can play part-time in this area or in someone's top management. We are trying to look at product management in three ways. is this role and what needs to be done to be successful – as this can help one to have a lifelong or to start a new career, or in this case help you evaluate the right candidate.
2nd What is the role of agile development – because of the critical role of the leading role
3. Product management can be outsourced – as this decision does not affect market access, quality, competitiveness, and profitability.
What is the role of Product Management?
writes Laurence Bradford in Forbes; Article 8 – 8 Tips to Stop the First Product Manager Role: "Role in the intersection of business, technology and design, combining strategy, marketing, leadership, and other skills will address the ultimate goal of launching an amazing product."
One thing is given – the importance and comprehensiveness of the role of product manager. Due to the complexity of today's business and technology landscape and the continuous change in the organization's product portfolio, the manager has to play a more active role. The bare minimum of its role:
1. Learn about the vision of product management and communicate effectively with designers, developers, testing and marketing teams (in their own language).
2nd Carry out market research, technological research, and analyze the company's own business model to validate the idea of the product, determine its features and the development schedule.
3rd Enhance product development through various stages – in collaboration with multiple teams – to meet customer needs, timelines, and quality and safety standards.
4th An environment of seamless cooperation between different teams needs to be established, as Bradford says is the end of an amazing product.
Depending on the nature of the organization and the way in which the organization is defined, the role can go a long way towards Technology or Marketing. Though this is the point, the requirement is for the manager to know and talk about the language of marketing and technology.
From the perspective of skills, regardless of whether it comes from a management or engineering background to be a successful manager in today's development scenario, you should: (a) have a strong understanding of programming with the coding capability, (b) expertise in UX planning, and c) analytical thinking and problem-solving skills – including more general management capabilities such as negotiation, communication, documentation, time management, delegation, and stakeholder management and leadership.
The role of product manager in agile development
The role of the manager becomes even more exciting and challenging in an agile environment. Yes, we call it an environment because organizations are increasingly "agile" as a culture, not just as a product or project strategy. In this setting, the product or the product itself is constantly in dynamic state. Contrary to traditional management, which passes through a linear timeline with a critical path, product management in the agile environment uses regular iterative approaches with regular feedback intervals. And these iterations should allow the user to use the product during development.
Although the most popular system of agile development, Scrum plays a new role – product owners, some organizations have combined the role of product owner and product manager in a role and some use the two names in interchangeable ways. But the fact that the role of the manager has become more intense – both on the side of development (sustainable development – where sponsors, developers and users are able to maintain a permanent limit for infinity, attention to technical excellence and good planning) and marketing (value creation – where timing, features and schedule are tested and calibrated based on customer feedback and research.
Catherine Conner In 2009, Catherine Conner said how to change product management to allow agile business to be licensed. Catherine Conner had to give four practical advice to tailor product management to agile needs
1. Leave a job that does not give you the real customer value directly or indirectly and tell what it will stop.
2nd Enjoy live interaction with lengthy documentation, whether it's business case management or documenting requirements.
3rd Exercising a cruel rank, regardless of whether your requirements, business goals, or everyday activities are the priority, create realistic priority numbers.
4th Hugging is a possibility, rather than a threat.
Can product management be outsourced?
Strongly argue against product management outsourcing – saying the function is too strategic and integrative to the merits of it. But, as Roman Pavlyuk writes correctly in the SalesForce blog, there are five translation reasons for outsourcing any technology service that is good for product management.
first Reduction of operating costs
2. Improving Corporate Focus
3. Access to world-class capabilities
4. Free internal resources for other purposes
5. Touch resources that are not available internally
Is not the issue possible to outsource product management? & # 39; Rather than relying on product management outsourcing; and if so how? & # 39;
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