Do web site statistics really help improve site usability?

Usability of the site. It is a complex concept that is surrounded by high-paid web designers – but reality is simple: Does the site user know or can find what you plan on your site?

When are they coming to buy something, they found it and bought it successfully? If the user did a search, did he find the information he sought? Or if you tried to create a tool on your site, was it able to finish the task without getting stuck somewhere along the way?

This is so simple. Does your site help the users what they are trying to do? If users do not meet their goals, you may want to check your site statistics to better understand the usefulness of your website.

Web statistics are great for understanding why users are not successful. You can point to problem areas, such as confusing pages, faulty links, or difficult issues such as overly-highlighted images and links, as well as ignoring users from your site's elements that are successful.

What statistics will tell you where the problem lies? This is unique for each site, but there are some good sites:

1) Exit Pages – Where Do People Leave Your Site? If you leave more than one page to a site, you will probably need to look at it.

2) Most popular / least popular sites – what did they expect?

3) Links – Do search engines send traffic to you, and if so, was the keyword you expected?

This is just a few examples of how statistics can be used to determine whether your site's users receive the sites they want or require.

If you have a good idea of ​​where your issues are, you'll need to determine how to modify your site's changes. Before you can make major changes to your site, you'd like to set up the plan to make a measurable comparison of the date that the changes take place and find out what works (and does not work) the next time.

Here are some tips that help you understand the impact of changes.

1) Be a baseline. Understand the behavior of users before making any changes. There is no basis for comparison without the baseline.

2) Choose one thing at a time. Understandably, this will improve the process of improving your site, but it is important to understand the impact of a single change. If you swap too many items at one time, you will never know if people's behavior has changed, for example, the new color instead of the new image and the "Click here" button.

3) Where possible, testing options against each other. It's often referred to as shared testing, it offers an opportunity to another to determine how they perform similar amounts of traffic. For all equality, the analysis should show which page / image / button or anything else that tests the processes better.

Finally, a web statistics packet plays a very important role in determining where you can be more effective than webpage design and very often you can make simple changes to dramatically increase your site's performance. Make sure that the next time you read your site's statistics, do not just read them for numbers. Read them critically on your site and tell them how to fix it.

Source by sbobet

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