First, hard work, second, insistence and third, common sense. [Thomas&Edison1969:004] If you are selling (and all in one or another), you should start thinking about yourself as a consultant. Your job is not to sell it, its job is to provide customers with their desires.
As humans, we always make decisions based on our feelings and desires. Once we have decided, we support these subjective choices with facts and evidence in order to prove to ourselves that we have made a rational decision.
On a St. Louis Thomas vacation I wanted a golden necklace. He did not have to and probably did not have to buy it, but I rationalized. I told myself I would not be in this shop again. I claimed that I probably could not find such a nice home, and after all it was a good investment!
The salesperson (consultant) helped me to tell me how much of a character she looked beautiful and that it was just the right length. He said that wholesale prices are better than anything they could get at home and that they only had a necklace in this style. Now I have a beautiful necklace that really enjoys!
Consultants provide valid information and authorize the opportunity to make a decision without pressure. At one time in my jewelry store, the clerk tried to convince me to buy. He simply made the necklace (of course, with mirrors), gave valuable information about his value and let me talk about buying it! It was very effective.
He was with me, even if there are other customers in the store. I did not feel for a moment to take the necklace back into the display case to move on to the next prospect.
Its consultant, professional expertise allows you to shine and your clients will appreciate your professional opinion. You can use it without having to sell it.
In my profession I say to people: "I'm not here to sell anything.
No matter what you do, you have marketing, even if you do not sell a product you still have to convince others to support your ideas, you may have to convince your spouse to take another opinion into account.You will be a trusted consultant for learning a positive, professional way of informing you, the trader, and that skill will be a success
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