Advertising as a Communication Tool

Advertising is the mass communication with the public. Usually one-sided, ie from company to customer / potential user of the product. This is a form of communication that typically strives to persuade potential customers to spend on buying or consuming a particular product / service. As Bovee has rightly stated: "Advertising is not a personal communication of information that is usually verified through the various media about the products, services, or ideas of identified sponsors."

Communication is an important means of communication. it can be used to inform, educate and motivate the public on non-commercial issues such as AIDS, drinking and driving, Polio, water, energy, animals and trees, etc., to promote commercial goods and services. justifies its existence if it is used in the public interest – it is too effective a tool for commercial use only. "- David Ogilvy attributed to Howard Gossage

Advertising is the most effective for products that can be distinguished from similar products based on quality differences accepted by consumers. Tom Egelhoff advertised in 6 categories, ie corporate identity, brand names, advertising services instead of the product , business-to-business advertising, co-op advertising, and public service ads. Television, radio, cinema, magazine, newspaper, video game, internet, billboard, transit cards, sandwich panel, Skywriting are different means of messaging. However, advertising / personal recommendations about the word is a form of unpaid advertising that provides a good exposure at a minimal cost

Different forms of advertising are growing rapidly. Social Networking Advertising This is an online advertisement that focuses on social networking and the Internet / World Wide Web used to deliver marketing messages and attract customers. The other is email advertising; Email marketing is often known as "opt-in-email advertising" to distinguish it from spam. "I believe" credibility "is one of the biggest problems that web advertisers still have to deal with, and everyone is critical of" data protection ", but credibility is much more likely to allow or disable website profitability. unknown, consumers should not know that this is a big company, a small company, an honest company or a single robber, and I can worry that my personal data has been violated, but I'm much worried that the person or company I deal with can I believe their claims? strictly a brick-and-morter question, I can't judge someone at the business location when I do business on the internet, I can't grab a hand and see their eyes – Jef Richard

In order for the message to be effective, short Time, simple, crisp and easy to absorb It is essential that products / services are promoted to customer benefit through advertising and raise awareness and responsiveness. Remember: – AIDA MODEL DEFINITION, INTEREST, SUPPORT AND ACTION

In the modern scenario, most companies outsource their advertising activities to an advertising / advertising agency that is a service business specializing in the creation, design and management of advertising. and sometimes other promotional forms, such as PR, publicity and sales promotion. The ad agency departments include: – the creative department (who creates the actual ad), the account server (who is responsible for coordinating the creative team, the client, the media and the production staff), Creative Service Production (here the employees) people who come into contact with different creative media providers), Other Class and Staff. (like PR). David Ogilvy once said that the relationship between the manufacturer and his advertising agency is almost as intimate as the relationship between the patient and the doctor. Make sure you can live happily with your prospective client before accepting your account.

So Bruce Barton (1955) would conclude with his famous words: "Advertising is the essence of democracy. every minute of the business day at hundreds of thousands of shops and shops where customers give their preferences and determine which manufacturer and product will be the leader today and that will lead tomorrow. "

Source by sbobet

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